By Ashley Rader
While this year’s Christmas parade brought in a record-setting crowd to downtown Elizabethton, members of the Downtown Business Association discussed possible changes for the future of the parade to help improve the business results of the day for the merchants.
Merchants expressed concern that early street closings for events, like the Christmas parade, take away from their revenues during that time. Elk Avenue is generally closed three hours before a parade in downtown to allow time for the cars parked on the street to be moved and for the barricades to be put in place.
The streets, including Elk Avenue and portions of Roan Street and Lynn Avenue, were closed around 3 p.m. on Dec. 1 before the Christmas parade began at 6 p.m. The majority of the DBA members felt the street was closed too early before the Christmas parade which led shoppers to leave and hurt the businesses.